For an email marketing tool that also offers SMS marketing and more sophisticated automations geared for e-commerce businesses, Klaviyo is a top pick. Klaviyo offers intelligent marketing automation across channels like email, SMS, mobile push and more. It's got real-time data and AI-powered insights for dynamic emails, personalized content and targeted segments, as well as predictive analytics for customer behavior and product recommendations. Klaviyo integrates with a variety of e-commerce tools and offers automated flows and real-time segmentation to help you get the most out of your marketing.
Another top contender is Retention Science. This AI-powered tool automates lifecycle touchpoints like welcome emails, repeat purchases and cart abandonment. It also offers SMS marketing integration and advanced customer segmentation through its customer data platform. With a drag-and-drop automation workflow editor and rich data reporting, Retention Science helps ecommerce businesses scale more efficiently and free up time from manual labor.
ActiveCampaign is also a top pick with its all-in-one marketing platform that includes personalized email marketing, automation and sales engagement tools. With AI-powered automations and more than 900 native integrations, ActiveCampaign lets businesses automate customer engagement across many industries, including ecommerce. It offers omnichannel marketing, content creation and detailed analytics to help businesses nurture and engage with their audiences.
If you're looking for a more general-purpose cross-channel marketing automation tool, Listrak is also worth a look. It combines email, SMS, social media, push notifications and direct mail into a single view of each customer. Features include Email Automation, Predictive Analytics and SMS marketing, along with a Journey Hub for creating personalized customer journeys. Listrak is designed to drive revenue growth and better customer engagement for retailers and brands.