Question: Is there a platform that offers email content optimization and suggests improvements based on industry benchmarks?

If you're looking for a platform that can optimize email content and offer suggestions based on industry norms, Lavender is worth considering. This AI-based email coaching tool can help you write more efficiently and effectively by providing objective feedback and real-time guidance. It can integrate with big email services like Gmail, Outlook and HubSpot and offers features like Email Coach, Personalization Assistant and a Lavender Email Score to help you fine-tune performance.

Another strong contender is Persado, which uses Generative AI to optimize conversions and return on investment with sophisticated text content across digital channels. The service lets you send personalized on-brand communications and test language based on response data so you can better engage customers and avoid manual tuning. Persado's AI-generated language outperformed human copy 96% of the time, according to the company, so it's a good option if you want to optimize email content.

If you want a more complete solution that includes automation, Mailscribe is an AI-based email marketing service designed to boost engagement rates. It automates email campaigns and offers real-time analytics to see how subscribers are interacting with your emails. It also comes with a drag-and-drop email template builder and an AI assistant for creating and optimizing emails, so you can oversee and improve your email marketing more easily.