Question: Can you recommend a demand-side platform that uses real-world health data to predict patient and HCP reach?

If you're looking for a demand-side platform that uses real-world health data to predict patient and HCP reach, DeepIntent is an excellent choice. This platform is designed specifically for pharma companies and healthcare agencies, leveraging data from partners like IQVIA and Komodo Health to forecast patient and HCP reach. It integrates HCP and patient campaigns, providing insights into combined impact and offers real-time optimization capabilities to enhance campaign performance. DeepIntent also features an intelligent DSP called Copilot, which uses AI to optimize campaign strategy and pre-optimize audience mixes, maximizing media investments.

Another strong contender is Swoop, a precision healthcare marketing platform that uses AI and real-world data (RWD) to create highly targeted audience segments for pharmaceutical and life sciences brands. Swoop builds custom audiences based on unique brand challenges and business goals, delivering high-quality segments that meet or exceed industry standards for audience quality. The platform offers precise omnichannel activation and HIPAA-certified technology, ensuring compliance and protecting patient privacy.

For a broader range of healthcare solutions, Veradigm provides access to over 180 million patient records through its Real-World Data (RWD) solutions. Veradigm's platform offers insights for epidemiology, health economics, and market access work, as well as advanced analytics and quality solutions. Its API connectivity helps integrate health tech solutions with physicians and patients, aiming to improve health outcomes and lower costs.