Question: I'm looking for a tool to help me understand my customers better and stay ahead of the competition on social media.

If you're looking for a more comprehensive tool to better understand your customers and get ahead on social media, Brandwatch is a good option. It offers real-time customer engagement through tools like Deep Research, Brand Monitoring and Content Creation. Brandwatch's AI offers trend analysis and threat detection, so you can make better decisions and protect your brand.

Another option is YouScan, an AI-based social listening platform that offers customer sentiment and brand reputation management. Its features include Visual Insights for analyzing user-generated images, Audience Insights for demographics and interests, and a conversational AI assistant for finding insights faster. YouScan offers a variety of use cases, including brand health tracking and competitor analysis, and offers a free trial.

Meltwater offers a broad suite of tools for media, social and consumer intelligence. That includes media intelligence monitoring, social listening and consumer intelligence, as well as influencer marketing and sales intelligence tools. Meltwater's platform is designed to help businesses make data-driven decisions and improve engagement and return on investment, and it offers options for businesses of different sizes.

If you want a more in-depth consumer intelligence platform, check out Talkwalker. It offers social listening, media monitoring and social benchmarking tools. With coverage of 30 social networks and 150 million websites, Talkwalker can help you build a strong marketing strategy and product development pipeline with its advanced AI and customizable dashboards.