If you want to dig into competitors' ad strategies to inform your media planning, MediaRadar is a good choice. It supplies up-to-date, actionable cross-format insights, with a database of more than 4 million brands and 7,500+ in-depth product category analyses updated daily. It's a good tool for crafting targeted pitches, finding and contacting prospects, and monitoring market trends, so it's geared for media buying and planning.
Another option is Competely, an AI-powered competitive analysis tool that can give you a better understanding of your competitors in a matter of minutes. It automates time-consuming research and analysis, comparing competitors side by side for marketing, product, pricing, audience and other factors. It's geared for marketers, product managers and agencies that need data-driven insights and go-to-market plans.
If you want to zero in on ad creative, MadMen AI offers data-driven insights into your competitors' ads to help you forecast marketing and optimize ad spending. It includes features like automated competitor tracking, performance insights and recommendations. The tool can cut creative production time and ad spending, helping you keep up with competitors.
If you're only interested in Facebook and Instagram, Spyder Meta Ad Spy is an ad spy tool specifically geared for those social networks. It includes features like a 24/7 ad library scraper, automated competitor reporting and real-time analysis of Facebook ads. That lets you quickly identify winning strategies and optimize your campaigns, giving you an edge in competitive markets.