First is Magellan AI, which offers an integrated audio advertising intelligence, media planning and measurement platform. It lets brands and publishers track and verify ad placement across thousands of podcasts and offers insights for competitive intelligence, media planning and pixel-based attribution. The platform also includes watchlists, audio sampling and email alerts to help optimize podcast advertising.
Another good option is Podscribe, which is designed to increase podcast ad revenue through automated ad verification, measurement and reporting. It offers pixel-based attribution, real-time conversion data and multi-touch reporting so you can better assess campaign performance and ditch tedious CSV uploads. The company is designed to automate the laborious parts of ad management so advertisers and publishers get the best possible return on investment.
PodcastAI also offers an automation platform that can dramatically reduce post-production podcasting time. Its main focus is on automating podcast production tasks like transcription and metadata generation, but it also offers tools for ad-read generation that could be useful for advertisers trying to streamline their work. The platform can free up creators to focus on content creation by automating some of the more mundane work.
If you're looking for a more general-purpose audio marketing optimization tool, check out Veritonic. The company offers features like competitor analysis, audio asset testing and full-funnel campaign measurement. It also offers a proprietary Audio Score powered by Machine Listening and Learning that assesses the effect of audio creative elements to optimize engagement and return on investment. Veritonic is geared for agencies, brands and publishers trying to measure and optimize their audio campaigns.