Question: Is there a marketing automation platform that offers a free plan and uses AI to maximize customer lifetime value and lower customer acquisition costs?

For a marketing automation platform that incorporates AI and offers a free plan, Klaviyo is a top option. Klaviyo helps businesses create more powerful digital relationships with personalized messages across channels like email, SMS and mobile push. The platform uses real-time data and AI-powered insights to create dynamic emails, targeted segments and predictive analytics that help businesses increase customer lifetime value and decrease customer acquisition costs. Klaviyo also offers automated flows and real-time segmentation, and a free tier for getting started.

Another option is Humanic, which uses AI agents to send hyper-personalized lifecycle marketing content. The platform has features like a Visual Flow Builder and on-brand emails, continuous optimization, and hyper-personalization. Humanic offers a free tier with up to 2000 profiles and 2000 sends per month, so smaller businesses can get started. It also integrates with tools like Amplitude, Segment and HubSpot, so businesses of any size can use it.

ActiveCampaign is another all-in-one marketing platform that uses AI-powered automations to personalize and validate marketing campaigns. With more than 900 native integrations, including Shopify and Salesforce, it also offers omnichannel marketing, content creation and audience management. ActiveCampaign offers a 14-day free trial and a variety of solutions for different business needs, so businesses can expand their reach without breaking the bank.

For a more advanced option, Optimove puts customer data at the heart of marketing, providing personalized experiences and increasing CLTV by an average of 33%. The platform includes features like a Real-Time CDP, AI Optimization for personalized messages, and Smart Campaigns for symmetric messaging. Optimove serves a broad range of industries and offers resources like a learning center and customer community.