Question: Can you suggest a tool that helps publishers optimize ad revenue and reduce carbon emissions?

If you're looking for a system to help publishers maximize ad revenue and minimize carbon emissions, InsurAds is worth a look. InsurAds is an information retrieval system that optimizes attention and revenue for publishers. It includes a Time & Attention Management Platform, AI-Powered Automation and an Insurance for Digital Advertising option to mitigate risks and uncertainties. The system also is designed to minimize carbon footprint, ensuring a sustainable and trustworthy experience.

Another example is Greenbids. This programmatic advertising solution uses machine learning to reduce ad carbon footprint by an average of 36% and improve media performance by 27%. Greenbids addresses the massive environmental impact of programmatic advertising, offering a range of tools for publishers and advertisers to promote and monetize sustainably.

If you want to maximize ad revenue, AdPushup is another good option. It connects publishers to more than 50 premium advertising exchanges, using technology to optimize ad serving and offer expert ad operations support. Among its features are click-through rate improvement, eCPM and revenue maximization, and ad-blocked revenue recovery, all designed to optimize ad performance and lower carbon emissions.

Also worth a look is Playwire, an ad management platform that combines human and machine intelligence to increase ad revenue. With features like dynamic ad placement, AI-driven yield optimization and header bidding, Playwire helps publishers simplify their ad tech stack and increase revenue more effectively. More than 700 web and app publishers use the platform, so it's a good option for ad revenue optimization and sustainability.