If you're looking for a platform that can handle A/B testing, ad blocking detection and marketing automation in one place, Optimizely is a top contender. The all-in-one marketing operating system lets teams create high-quality content, run experiments and deliver AI-assisted digital experiences. It covers the entire marketing process and integrates with a broad range of tools, including Google Analytics and Microsoft 365, so it's a good choice for digital leaders and creators.
Another top contender is AB Tasty, a digital experience optimization platform that's geared specifically toward optimizing user experience and conversion rates through testing and personalization. It offers advanced A/B and multivariate testing, AI-powered segmentation and feature experimentation. The platform can be integrated with existing technology stacks, so it's a good fit for companies looking to improve their digital experience optimization and customer satisfaction.
If you're specifically focused on landing page optimization and CRO, Unbounce is a powerful option. With its drag-and-drop builder, A/B testing tool and AI optimization, Unbounce can increase conversions by automatically sending visitors to the best-performing page variation. It also offers AI copywriting, more than 100 customizable templates and integration with popular marketing tools like Google Analytics and Hubspot.
If you're looking for a more general-purpose marketing automation tool, ActiveCampaign offers personalized email marketing, automation and sales engagement across the entire marketing stack. With more than 900 native integrations and features like omnichannel marketing, content creation and AI-powered automations, it's a powerful option for companies looking to streamline customer engagement and improve marketing efficiency.