If you're looking for a more complete user experience optimization tool that integrates with Google Analytics, VWO is a top contender. It's a full-featured conversion rate optimization tool with tools to analyze customer behavior, design experiments and personalize the user experience on websites and mobile apps. VWO's event-driven architecture offers a 360-degree view of customers and integrates with Google Cloud Platform for scalability and high performance.
Another top contender is Hotjar, which offers insights into website user behavior through heatmaps, recordings, feedback, surveys and interviews. It integrates with Google Analytics and other common tools, and offers a range of features to help businesses understand trends and conversion problems. Hotjar offers tiered pricing plans, including a free Basic plan, so it can accommodate businesses of different sizes.
Browsee is another tool worth considering that includes Session Recordings, Heatmaps, Conversion Funnels, Feedback Forms and Analytics. It integrates with tools like Google Tag Manager and Google Analytics for a detailed view of user behavior. Browsee's feature set and competitive pricing plans make it a good option for conversion rate optimization and improving user experience.
If you're looking for a more integrated digital experience intelligence approach, check out Contentsquare. The company offers digital experience analytics, digital experience monitoring and product analytics designed to improve conversion, retention and customer satisfaction. It integrates with other tools and offers AI-powered insights to help businesses make data-driven decisions.