If you need a tool to segment your users based on company attributes like industry and employee count, Seethrough is a good option. It provides access to more than 20 million detailed company profiles and can fill in up to 15 key company attributes. With its data enrichment, hyper-personalization and segmentation analysis tools, you can send personalized marketing emails and identify high-retention user segments. It's built with privacy in mind, using public sources and Large Language Models to enrich data without storing personally identifiable information.
Another option is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It automatically enriches customer profiles with every interaction and unifies data across profiles using more than 450 connectors. The platform is designed to maximize ad spend and deliver personalized customer experiences, making it a good fit for marketers and product managers who want to use first-party data and AI for better segmentation and customer engagement.
Clearbit is another option. It offers data enrichment tools geared specifically for B2B teams, including features like real-time lead scoring, buying intent signals and form optimization. With global coverage and integration with common tools, Clearbit helps businesses focus on the most promising leads and increase conversion rates. The tool is good for businesses ranging from startups to enterprises.
For a more complete marketing platform, Blueshift combines a Customer Data Platform with AI-driven decision-making and cross-channel delivery. It lets marketers build rich customer profiles, predict customer intent and automate marketing work. Blueshift supports multiple marketing channels and integrates with hundreds of tools, giving you a single view of your customer and detailed segmentation options.