Question: I need a tool that helps me understand user behavior and identify areas for improvement on my website, such as heatmaps and event tracking.

If you need a tool to see how people are behaving on your site and figure out what you can do to improve it, Hotjar is a good option. It's got a variety of tools, including heatmaps, recordings, feedback, surveys and interviews, that can help you detect patterns, identify trouble spots, hear what people have to say and get a better idea of what people need. Hotjar can integrate with tools like Google Analytics and Unbounce, and it's got tiered pricing levels including a free Basic plan.

Another option is LiveSession, an all-in-one tool for analyzing user behavior and optimizing the user experience. It's got session replays, event tracking, click and heat maps, and funnel analysis. LiveSession can also combine data from other tools so you can see how they all fit together. The company says it's GDPR and CCPA compliant, and it can integrate with a long list of tools. Pricing is tiered, and there's a 14-day free trial.

Contentsquare is another powerful option for improving digital experiences. It's got zone-based heatmaps, customer journey analysis and frustration scoring. The company says its tools can help businesses improve conversion, retention and customer satisfaction through digital experience analytics and monitoring. It can integrate with other tools, and more than 1.3 million websites and apps use it, and you can get a personalized demo.

If you want a digital insights platform that's got everything, check out Heap. Heap captures all the data, has sophisticated data science abilities and can replay sessions. It's got customizable dashboards and integrates with more than 100 other tools, so it's good for optimizing digital experiences. Heap is designed to be easy to use, with no need for engineering support, and it's got features to help you figure out what to do and how to get people to stick around.