For understanding how people behave so you can optimize website conversion rates and search engine optimization, Contentsquare is a good option. It's a broad digital experience analytics tool that includes zone-based heatmaps, customer journey analysis and product analytics. AI-powered insights and automated data collection let companies optimize user experience and conversion rates. It integrates with lots of other tools and is used by more than 1.3 million websites and apps.
Another option is Fullstory, a behavioral data platform that captures hundreds of events and other signals to gauge user sentiment and behavior. It's got predictive modeling, replays of user activity in real time, and a lot of integration options so companies can build more personalized and user-centric experiences. That can lead to better conversions, profitability and customer loyalty.
Heap is another option for optimizing digital experiences. It's got full data capture, sophisticated data science and session replays, and integrates with more than 100 other tools. Its interface is designed to be easy to use, and you can customize dashboards to find areas for improvement and drive growth through better user engagement and retention.
For real-time digital analytics, Quantum Metric is another good option. The tool optimizes online experiences by giving digital teams immediate insight into customer interactions through features like session replay, AI-powered session summarization and customizable dashboards. It helps digital teams prioritize improvements and validate technical issues, and ultimately, it fuels growth and optimizes digital products.