If you want to boost Quality of Experience (QoE) and streamline your business operations at your media company, NPAW is worth a look. The company's video analytics platform is designed to optimize QoE by monitoring and correlating data across the entire OTT delivery pipeline. It measures user-perceived quality in real time, offers insights into content performance, user behavior and CDN performance. Features like smart multi-CDN switching, ad analytics and real-time data filtering down to 1-minute granularity help eliminate data inconsistencies and let you make data-driven decisions to boost user engagement and retention.
Another option is Conviva, which connects business results to system performance so you can find and fix QoE problems that can cut revenue and engagement. Conviva monitors user activity and system activity in real time to offer insights and AI-driven alerting. Its Time-State Analytics model real-world behavior in real time, processing trillions of data points daily. The company's platform is geared for companies that want to improve digital products and services by combining flexible telemetry data and custom metrics.
MediaMelon is a full-stack platform for optimizing QoE and streaming business performance. Its SmartSight solution offers real-time insights into video quality, delivery performance and viewer engagement. MediaMelon is designed to address key business issues like OTT churn and ad revenue loss. With tools for optimizing customer engagement, video advertising delivery and service delivery, it can help improve QoE, cost management and ad monetization.
For a cloud-native platform geared for big media companies, check out Quickplay. It offers a Media Orchestrator for automating content management, a Video Pipeline for high-quality streaming and a User Experience module for fast deployment across devices. Quickplay also has a Data Science component for analytics-driven insights, making it a good fit for pay-TV and immersive sports. Its open architecture means flexibility and integration with third-party components, which can improve scalability and lower costs.