Question: How can I optimize my video ad delivery to reduce DAI failures and ad blocking?

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MediaMelon

First up is MediaMelon, whose SmartSight product line offers a broad suite of tools for monitoring video quality, delivery and engagement. MediaMelon's tools, including SmartSight Ads, can be used to optimize video ad delivery for better ad performance and lower DAI failures.

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Instreamatic

Another option is Instreamatic, an AI-powered service that optimizes audio and video ads for better relevance and return on investment. It includes features like advanced personalization, automated A/B testing and personalized ad concepts based on individual user preferences. That can lead to better brand metrics and lower ad blocking rates.

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Viously

If you prefer a more unified approach, check out Viously, which offers an all-purpose video technology foundation. Viously lets publishers distribute video at large scale, manage ad campaigns and optimize video ad delivery with features like server-to-server bidding and fill rate prediction. The company says it can help you increase user engagement and revenue while decreasing DAI failures.

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