If you want a more detailed digital profile system to guide business decisions, Delve AI could be a good fit. It combines Google Analytics data, customer/CRM data and social media data to offer a richer view of your customers. With Live Persona, Customer Persona, Social Persona and Competitor Persona, you can use it for targeted marketing, customer engagement optimization and competitor analysis. It's geared for B2C and B2B businesses, with pricing starting at $89 per month.
Another powerful platform is Resonate, which uses AI to offer a single view of more than 230 million profiles and 2 billion devices. The platform offers predictive data with high accuracy, intent signals and psychographics. It's geared for businesses in health and wellness, financial services and ESG. With its data exploration and activation interface, marketers can build targeted campaigns and measure results.
For consumer insights in real time, Verisk Marketing Solutions offers a single view of US consumers and households through its proprietary identity and behavioral data. Features include identity scoring, attribute enrichment, in-market shopping signals and real-time decisions for lead optimization and personalized messaging. It's geared for insurance, consumer finance and real estate, helping businesses with customer segmentation and marketing personalization.
Last, Blueshift offers an AI-powered marketing platform that combines customer data with AI-driven decision-making across multiple channels. It includes a Customer Data Platform for building rich profiles and AI-powered decisioning for automating marketing tasks. Blueshift helps businesses segment audiences, predict customer intent and deliver personalized marketing across email, SMS and more, so it can be a good option for businesses that want to make more informed marketing decisions.