Question: Is there a solution that provides data-driven insights to optimize content, offers, and discounts on my e-commerce site?

Dynamic Yield is an AI-powered personalization platform that creates unique, algorithmically matched content, products and offers for each customer across multiple digital touchpoints. It includes audience discovery, content and offer personalization, product recommendations, customer engagement and more, so it's a good choice for creating a unified, personalized customer experience.

Intelligems is another option, with a range of tools for profit optimization. That includes A/B testing of content, prices and offers, as well as tools to measure the impact of promotions. The company says the tool is designed to help businesses measure price elasticity, track promotional spend, and optimize customer acquisition and retention.

RevLifter is geared specifically toward creating personalized promotions that convert customers and protect brand profit margins. It uses real-time data to optimize offers based on customer behavior, and includes smart targeting and control group reporting to measure the impact of promotions. It can be useful for reducing abandonment and optimizing inventory and merchandising.

If you prefer a more unified approach, Metrical uses AI and machine learning to convert shoppers into buyers by dynamically targeting and displaying personalized offers. It includes real-time AI targeting, continuous campaign optimization and provable ROI, so it's a good fit for ecommerce businesses looking to boost conversion rates and customer loyalty.