You can use a variety of AI-powered tools to increase user engagement and conversion rates on your website with personalized content. Dynamic Yield is an AI-powered personalization platform that generates unique content, products and offers for each customer. It works across multiple touchpoints including web, email, apps and ads, and is used by eCommerce, Financial Services and Travel companies to increase engagement and revenue. Key features include Element for hyper-personalization, Experience APIs, A/B testing and predictive targeting.
Another powerful option is Storyly, which offers interactive content platforms that can be used to add full-screen, shoppable experiences to mobile apps and websites. The platform is designed to increase engagement and conversion rates with features like Smart Automation, Direct Shopping and Personalized Content. It's geared for retail and commerce companies, but other customers include Domino's and Decathlon, which reported a 30% increase in session duration, a 25% increase in pageviews and a 20% increase in conversion rates.
For a broader set of tools, check out Appier, an AI-powered platform for marketing, customer experience and performance optimization across multiple channels. It includes tools for user acquisition, campaign automation, conversion optimization, AI personalization and conversational marketing. Appier's tools have been used to improve user acquisition, conversion rates and campaign performance for companies in the gaming, e-commerce and finance industries.
Last, RichRelevance is a personalization technology that can be used to deliver customized experiences across web, mobile and in-store interactions. It uses advanced analytics and machine learning to adapt customer interactions, resulting in significant revenue uplift. The platform is used for personalized recommendations, browse, navigation, content and search, and is geared for retailers and other companies looking to increase user engagement and conversion rates.