If you want to block bots and fake clicks on your online ads to try to maximize ROI, there are several tools that can help. ClickCease blocks traffic in real time, including bot clicks and competitor clicks, with algorithms that can be fine-tuned. It can link to big ad systems like Google Ads, Facebook Ads and Microsoft Ads, and offers features like adjustable thresholds, visitor analytics and session recording.
Another contender is TrafficGuard, which is designed to maximize ROI by detecting and blocking invalid traffic. It offers invalid traffic detection and blocking, custom rules and micro data analysis, and is geared for high-performing marketers. TrafficGuard's integration with Google Ads means your ad budget is targeted more effectively, boosting conversions and reducing CPA.
Anura is another cybersecurity tool that blocks fraud in digital marketing campaigns so you can deliver your content to humans, not bots. It offers fraud detection, deep analysis and actionable analytics, and is geared for industries that are susceptible to fraud like affiliate marketing and e-commerce. Anura's ad fraud calculator tool lets businesses estimate potential losses, optimize campaign performance and boost conversions.
For a more complete solution, check out Fraud Blocker. It offers automated click fraud protection for Google Ads, Facebook and Instagram, blocking bots, competitors and fake leads. The service offers detailed reporting and real-time monitoring, and flexible pricing that can accommodate different business needs.