Question: How can I benchmark my business's online reputation against my competitors and identify areas for improvement?

If you want to compare your business's online reputation to your competitors and find out where you can improve, Reputation is a top option. The service aggregates data from hundreds of sources to give you a detailed view of your brand. It includes features like consolidation of feedback from multiple channels, AI-powered insights, competitive benchmarking, and a Rep Score KPI that tracks consumer sentiment and engagement in real-time. Reputation also offers review management, business listings, social media management, customer surveys, and location page creation to help you optimize your local SEO performance and outpace your competitors.

Another powerful option is Talkwalker, a consumer intelligence platform that includes social listening, media monitoring and social benchmarking. The service covers 30 social networks and 150 million websites, so you can compare your performance to competitors and industry norms. With AI assistants, customizable dashboards, sentiment analysis and influencer identification tools, Talkwalker can help you make data-driven decisions and build a strong marketing strategy.

If you're looking for a more specialized service, YouScan focuses on social media analytics, with insights based on text, images and audience data. It offers tools for brand reputation, customer opinion and competitor analysis. With features like Visual Insights for user-generated images and Insights Copilot for faster insights discovery, YouScan is good for tracking brand health and crisis management. The service also supports multilingual capabilities and lets you customize your dashboard.

Also worth considering is Brand24, a social media monitoring service that tracks your presence across multiple channels. It offers real-time mentions from more than 25 million sources, sentiment analysis and automated reporting. With support for more than 108 languages and customizable alerts, Brand24 is good for businesses of any size looking to monitor their online reputation and customer engagement.