If you want a full-featured platform that can easily integrate with your existing ecommerce setup and support A/B testing and experimentation, AB Tasty is a top contender. It includes A/B and multivariate testing, AI-powered search, feature experimentation and personalization. It can be integrated with your existing tech stack and includes tools for segmentation, advanced statistical analysis and decision support, so it's a good option for companies of all sizes.
Another contender is Shogun, an ecommerce platform that includes optimization, personalization and visual merchandising tools. Shogun has a visual editor for customizing pages without coding, dynamic content linking, native SEO optimization and real-time insights for optimization opportunities. It can be integrated with popular ecommerce tools like Shopify and BigCommerce and can be used for a variety of use cases, including content management and multi-store operations.
Optimizely is another powerful platform for teams to create high-quality content, launch experiments and deliver compelling digital experiences. It includes a content management system, a content marketing platform, web experimentation, feature experimentation and personalization. Optimizely can be integrated with a wide range of tools and platforms, so it's a good option for companies that want to cover the breadth of the marketing lifecycle.
If you're looking for something more budget-friendly, check out ABCommerce. This A/B testing tool is geared for e-commerce businesses and includes a visual Chrome extension editor, Google Analytics integration and fast setup for multi-variant testing. It can be used with big e-commerce sites like Shopify and Wix, and it offers dedicated support, so it can be a good value for companies looking to improve conversion rates.