If you're looking for a Scale Insights alternative, ZonTools is another option. It's an Amazon PPC management and automation software that uses proprietary AI technology to optimize and scale your ad campaigns. The software supports Sponsored Display, Sponsored Brand and Sponsored Product Ads, and offers detailed reporting with insights on ad performance. ZonTools also has automated campaigns, multi-account support and a range of pricing tiers starting at $9/month with a 30-day $1 trial available.
Another option to consider is Helium 10. Although it's geared for Amazon and Walmart sellers, it has more than 30 tools to help you run your e-commerce business. The suite includes tools for product research, keyword optimization, listing management, analytics and PPC campaign optimization. Helium 10 also offers data-driven insights and an interface that's designed to be easy to use so you can focus on increasing sales and running your business more efficiently. The cost is between $29 and $279 per month, so it's adaptable to different business needs.
If you're looking for an AI-powered option, BrightBid is worth a look. The platform automates bidding and ad text creation for PPC and Shopping ads, using AI technology to optimize campaigns and maximize return on investment. BrightBid features include A/B testing, multi-language support and Google Shopping optimization that have resulted in significant improvements in campaign performance. The pricing includes an initial contract period for setup and training, so it's a good option for businesses looking to maximize their paid search and shopping ads.
Last, SellerApp is an all-in-one platform for Amazon sellers. It includes advanced product intelligence, keyword research, a listing builder and a listing optimizer. The platform also offers AI automation for long-term profitability, inventory forecasting and profitability tracking. SellerApp supports multiple Amazon marketplaces and offers several pricing plans, including a 7-day free trial, so it's a good option for managing and optimizing Amazon PPC campaigns.