Question: Is there a tool that can help me track and analyze user behavior on my website to inform data-driven decisions?

If you want a tool to record and analyze user behavior on your website, Fullstory is worth a close look. It records hundreds of events and signals to give you a better idea of what users are thinking and doing. With features like real-time replays, funnels, heatmaps and predictive modeling, you can see where you can personalize and optimize. That can mean better conversions, revenue and loyalty.

Another strong contender is Quantum Metric, a real-time digital analytics service that's geared to optimize online interactions and conversions. Among its features are session replay, AI-generated session summaries, customizable dashboards and interaction heatmaps. Quantum Metric is designed to span the divide between technical and business teams, offering immediate insights into customer behavior so you can quickly validate technical problems and focus on the most important improvements.

LogRocket is an AI-powered service that combines session replay, product analytics and error tracking. It surfaces the most impactful problems so you can focus on fixing technical and user experience problems. Among its features are DOM playback, console and network logs, product analytics and UX insights. LogRocket can help you optimize conversion and ensure users don't encounter problems.

For a more integrated digital insight service, Heap offers a single view of customers' digital activity. That includes session replay, advanced data science and heatmaps, along with integration with more than 100 other services. Heap is designed to be easy to use and can help you optimize conversion, retention and customer satisfaction by zeroing in on problems and steering product decisions.