Question: Can you recommend a tool that helps me track my brand's online presence and monitor customer feedback?

If you want a single tool to keep tabs on your brand's online presence and hear what customers are saying, Brandwatch is a good option. It's got a range of specialized tools for social media, including Brand Monitoring, Consumer Intelligence, Content Creation and Consumer Engagement. That lets you see what people are saying in real time, build content calendars based on data, and respond to trends and crises as they emerge.

Another powerful option is Brand24, an AI-powered tool that tracks mentions on social media, news, blogs, videos, forums, podcasts and reviews. It offers real-time access to mentions, sentiment analysis and customizable alerts. With support for more than 108 languages and a variety of pricing tiers, Brand24 is good for companies big or small that want to understand customers in detail and automate some reporting.

If you want to focus more on reputation management, Reputation gives you a 360-degree view of your brand by aggregating feedback from many sources. It includes tools for competitive benchmarking, review management and real-time reporting, so you can turn customer feedback into insights that drive growth and improve customer satisfaction.

Last, Meltwater has an AI-powered suite of tools for media, social and consumer intelligence. It includes media intelligence monitoring, social listening and analytics tools to help teams make decisions. With a lot of tools, Meltwater is most useful for PR, marketing and communications teams trying to maximize their editorial mentions and market research productivity.