Question: How can I use social proof to boost sales and capture leads on my e-commerce site?

To encourage sales and capture leads on your e-commerce site with social proof, you might also want to check out Taggstar. The service uses machine learning to send customers messages that can be inspirational, educational and persuasive. It can send social proof messages to show product popularity and scarcity, longer messages to detail product information, and real-time product recommendations. Taggstar can be added with a JavaScript tag or an API and SDK framework, so it can be used in a variety of ways to try to boost conversion rates and cut cart abandonment.

Another option is Fomo, which lets companies show customers what others are doing in real time to build trust and credibility. Fomo offers live social proof, customizable inline notifications, geo-targeting and AI-powered insights to try to build a sense of urgency. With more than 105 app integrations, including Shopify and WooCommerce, you can customize how Fomo works for your business. Options include roundups and page rules to try to get the most out of the service for engagement and conversions.

If you want something a bit simpler to set up and use, Social Proofy offers a range of social proof and FOMO widgets that don't require programming. Its Recent Activity, Conversion Counter and Live Visitor Count options can be managed through a centralized interface. Social Proofy offers integrations with e-commerce sites like Shopify and Magento, and pricing scales up as you add more sites. Analytics tracking is built in.

Last, EmbedSocial is geared more toward pulling in customer reviews, photos and social media feeds and showing them on your site. The service offers real-time alerts, AI-powered analytics and interactive widgets that let you customize what's shown. It offers a range of integrations and pricing options, so you can use EmbedSocial to build trust and conversions through a user-generated content approach.