Fomo

Displays real-time customer activity to boost sales, trust, and credibility, leveraging psychological influence to drive desired actions.
Social Proof Marketing Conversion Optimization E-commerce Optimization

Fomo is a social proof marketing platform that helps businesses boost sales, trust and credibility by displaying real-time customer activity on their websites. It taps into the psychological phenomenon that people follow others' behavior, using that influence to get potential customers to buy or take some other desired action based on what existing customers are doing.

Fomo's features include:

  • Live Social Proof: Show what's happening now with customers, like recent purchases, sign-ups or support tickets, to create a sense of excitement and authenticity.
  • Fomo Inline: Place social proof notifications anywhere on your website and customize their appearance.
  • Geo Targeting: Show social proof for specific locations to make it more relevant and interesting.
  • Insights: Use AI to analyze buying behavior and to optimize timing for the best conversions.
  • Roundups: Spotlight top-selling products, most popular activities and other notable events.
  • Page Rules: Direct the user experience by page to create more targeted experiences.
  • Patented Event Generation: Automatically create social proof events like recent sales or sign-ups.

Fomo integrates with more than 105 apps, including Shopify, WooCommerce, Mailchimp and others, so you can easily connect and showcase a variety of customer activity. The service also has a variety of settings you can customize, including templates, filters and styling, to ensure a good brand fit.

Fomo pricing tiers are:

  • Starter: $25 per month, 8,000 notifications per month, 1 website, unlimited integrations.
  • Business: $75 per month, 40,000 notifications per month, unlimited websites, inline notifications.
  • PRO: $149 per month, 300,000 notifications per month, larger notification limits.
  • Advanced: $250 per month, 1,000,000 notifications per month.
  • Unlimited: $499 per month, unlimited notifications.

All plans come with a 14-day free trial, and annual payments get two months free. Automatic upgrades mean you won't have to worry about service interruptions. Fomo is designed to be an affordable way to tap into social proof and boost conversions for businesses in many different industries.

Published on June 28, 2024

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