Another powerful option is ActiveCampaign, which offers email marketing and automation tools. It has more than 900 native integrations with tools like Shopify, WordPress and Salesforce, and omnichannel marketing abilities. ActiveCampaign's AI-powered automations and advanced analytics help businesses better engage with customers, and it's a good fit for businesses like ecommerce, education, health care and real estate.
For social media management, Hootsuite is an all-in-one tool for scheduling, content creation, analytics and social listening. It uses AI to generate captions and hashtags, and you can respond to messages in real time with a centralized inbox. With more than 100 tool integrations, Hootsuite is good for social media managers and marketing teams trying to get more out of their social media efforts and improve their return on investment.
If you're looking for a tool that spans email and other messaging channels, check out Braze. Braze uses AI to personalize interactions across channels like email, SMS, WhatsApp and more. It's got journey orchestration, real-time triggers and drag-and-drop building blocks, making it a good option for businesses that want to scale and adapt to changing customer needs. Industries that use Braze include retail, media, finance and travel.