If you're looking for a tool to get real-time insights into what people are doing on your website, Hotjar is a good option. It has a broad range of tools, including heatmaps, recordings, feedback, surveys and interviews that can help you identify trends, pinpoint friction points, hear from users and optimize your layout. Hotjar integrates with other tools like Google Analytics and Unbounce, and offers tiered pricing including a free Basic plan.
Another option is Fullstory, a behavioral data platform that records hundreds of events to help you understand how customers feel and behave. It includes features like real-time replays, predictive modeling, autocapture and product analytics. The platform can help businesses build more personalized experiences that can lead to better conversion and customer loyalty.
For immediate insights into customer behavior, Quantum Metric also could be a good option. It offers real-time digital analytics with session replay, AI-powered summarization, customizable dashboards and interaction heatmaps. The company says the platform is designed to improve online experiences and conversions by removing data bottlenecks and delivering actionable insights.
Contentsquare is another option. It offers digital experience intelligence and analytics with tools like zone-based heatmaps, customer journey analysis and voice of customer feedback. The company says many businesses use it to lower cart abandonment rates, cut costs and boost revenue, so it's a good option if you want to improve user experience and conversion rates.