If you're looking for a more mature platform to gauge the effectiveness of your PR efforts, Cision is a good option. It offers a range of services including media monitoring, social listening, media analytics and media insights. With Cision, you can monitor media coverage in real time, spot trends and get advice on what to do. The service also offers AI-powered insights, real-time monitoring and customizable dashboards that are geared for PR, corporate communications and brand reputation professionals.
Another option is Meltwater, which offers a broader range of media, social and consumer intelligence monitoring. With monitoring of more than 270,000 sources around the world, the service can help teams make data-driven decisions. Meltwater also offers social media management, influencer marketing and sales intelligence, so it's good for businesses in PR, marketing and communications.
Onclusive also offers a broad media monitoring and analysis service, good for earned, owned and social media monitoring. It offers real-time measurement and insights, campaign measurement and customizable reports and dashboards. It can help you refine your approach, demonstrate the value of media relations and track competitors, so it's good for PR and comms teams.
If you want to make sure you're planning media properly and measuring coverage accurately, Arkreach is a good option. It offers behavioral data on online news consumption at the article level, along with media planning, content optimization and crisis monitoring services. Arkreach's global database of 800 million domains and AI algorithms are designed to deliver fast and accurate results, and its service is geared for international media campaigns.