Question: I'm looking for a market research firm that can provide actionable insights to inform my business strategy.

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Leger

Leger is a market research firm that uses AI to give you more accurate and actionable insights in areas like Retail, CPG, Health & Wellness, and Public Affairs. Its services include market research, custom analytics, customer experience support, digital marketing solutions, and omnibus services for public opinion research. It offers tools like IDEAvate360, Voice of the Customer, Cube AI, LivingLens, and CMNTY Platform for online qualitative research and more nuanced insights.

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Ipsos

Another good option is Ipsos, a global market research firm that combines survey and poll data, social media monitoring and qualitative research to give you a better understanding of society, markets and consumer behavior. Among its services are InnoExplorer AI for product development and The Inside Track Briefings for on-demand webinars on topics of interest. Ipsos' services cover health, business and consumer goods, so it's a good choice for companies that want to tap into its expertise.

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Osum

If you want to go the AI route, check out Osum. The platform gives you immediate access to competitive research, SWOT analysis, buyer personas and growth opportunities, so you can speed up market research. It offers tools like Sales Prospect Profiler and detailed business and product research reports, so it's a good option for investors, entrepreneurs and marketers who want to better understand customers and cash in on trends.

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