Leger

Leger is a market research firm that uses AI to provide accurate and actionable insights to clients across Retail, CPG, Health & Wellness, and Public Affairs. Leger's unique approach combines advanced analytics and expert advice to help businesses make data-driven decisions and stay ahead of market trends.

Some of the key services Leger offers include:

• Market Research: Qualitative, quantitative, and hybrid research solutions designed to meet your organization's specific needs.
• Analytics (LEA): Custom analytics to help simplify complex data, solve problems and inform decision-making.
• Customer Experience (CX): Strategic and tactical support to help organizations become more customer-centric across all CX competencies.
• Digital Marketing: Research and digital marketing expertise combined to provide strategic solutions.
• Omnibus: Cost-effective, reliable insights to help you navigate public opinion and understand North American sentiment.

Leger's solutions, powered by AI, are designed to be efficient and accurate. Leger's team of experts includes project managers, programmers, statisticians and quality control agents who collaborate to ensure effective communication and high-quality data.

Leger's products and services are designed to help a wide range of industries including finance, healthcare, lottery and gaming, public affairs, retail, and travel and tourism, providing insights to help businesses better understand their customers and drive growth. Some of the specific products include:

• IDEAvate360: Combines consumer, influencer, and AI insights for modern research.
• Voice of the Customer (VOC): Helps bring the voice of customers to life to drive improvement and innovation.
• Cube AI: Analyzes human behavior to help tailor products and services to user needs.
• LivingLens: Uses video to capture richer insights and humanize research.
• CMNTY Platform: Enables online qualitative research across methodologies.

Leger's deep industry expertise allows us to develop solutions specific to each industry, providing comprehensive insights to help businesses succeed in their respective markets.

Published on July 20, 2024