If you're looking for a more powerful platform with keyword research and planning tools to help you target ads more effectively, KeywordSearch is a great option. This AI-powered suite of tools lets you target ads and research audiences for Google and YouTube ads. It comes with tools like an AI Audience Builder, Keyword Topic Auto Expansion, and YouTube Ad Spy that can help you automate ad audience creation and expansion, conversions and productivity.
Another top pick is Semrush, an all-in-one online marketing tool with more than 55 tools across five categories, including SEO, content marketing and advertising. It offers tools to increase organic traffic, analyze competitors, optimize ads and develop social media strategies, all within a single database. With a free 7-day trial and tiered pricing plans, Semrush is used by many marketing pros and Fortune 500 companies.
For a browser-based tool, Keywords Everywhere is a freemium browser extension for Chrome, Firefox and Edge that offers keyword data, search volume, competitive analysis and other data for several sites including Google and YouTube. Its wide range of tools can help you optimize SEO, social media marketing and listings, making it a good option for digital marketers.
Moz is another option, with a range of SEO tools to help you improve your online presence. That includes Moz Pro for keyword research and competitive analysis, Moz Local for managing local business listings, and STAT for tracking SERPs. With a range of free SEO tools and a focus on innovation, Moz is used by more than 500,000 brands and agencies, so it's a good option for those who want a more comprehensive SEO strategy.