Question: Do you know of a solution that provides historical data and forecasting to inform social media strategy?

If you're looking for a broader platform that offers historical data and forecasting to help guide your social media decisions, Brandwatch is a good option. The company's platform includes a range of social media management tools, including in-depth research to understand consumer opinions, brand monitoring to assess consumer sentiment, content creation based on data insights and consumer engagement tools to respond to consumers in real time. Brandwatch's AI-powered insights can help uncover new trends and inform business decisions.

Another good option is Meltwater, which offers a broad range of AI-powered tools for media, social and consumer intelligence. That includes media intelligence monitoring, social listening and analytics, as well as consumer intelligence and influencer marketing tools. Meltwater's tools can be customized, with different pricing levels for different business needs, so it's a good option for PR, marketing and communications pros.

If you're looking for something more specialized for social media analytics, Keyhole is worth a look. The tool offers historical analysis, brand monitoring, hashtag tracking and competitor analysis across several social media sites including TikTok, Twitter, Instagram, Facebook, YouTube and LinkedIn. Keyhole also offers engagement rate calculators and influencer tracking, and it's good for agencies, businesses and nonprofits trying to get a better handle on their social media.

Last, Talkwalker offers a consumer intelligence platform that includes social listening, media monitoring and social benchmarking. The platform covers 30 social networks and 150 million websites, and offers more advanced features like sentiment analysis, influencer identification and customizable dashboards. Talkwalker is a leader in AI-powered consumer intelligence, helping companies grow their business and engage with their customers.