Question: Can you suggest a tool that provides heatmaps, session recordings, and user segmentation to improve my website's user experience?

For optimizing your website's user experience, Hotjar is a great tool that offers a variety of features like heatmaps, session recordings, feedback and surveys. This allows you to identify patterns in user behavior, pinpoint pain points, and optimize your layout and conversion rates. It integrates with tools like Google Analytics and offers several pricing tiers, including a free Basic plan, so you can find something that fits your budget.

Another top contender is Contentsquare, which offers digital experience intelligence and analytics to improve conversion, retention and customer satisfaction. It includes zone-based heatmaps, customer journey analysis and product analytics, along with AI-driven insights. More than 1.3 million websites and apps use the tool, so it's a good option for those who want a more comprehensive digital experience optimization tool.

UXsniff is also worth a look, particularly if you're interested in AI-powered tools to analyze session recordings and heatmaps. It also offers automated SEO and UX audits, and offers feedback widgets and on-site surveys. With several pricing tiers and easy integration, UXsniff can help you dramatically improve your website's performance and conversion rates.

Last, UXWizz is a self-hosted analytics package that prioritizes data security while offering in-depth insights into user behavior. Features include AI-powered user segmentation tools, heatmaps and session recordings, along with A/B testing and goal tracking. UXWizz is good for businesses that need control over their data and more advanced analytics.