If you're looking for a way to measure the return on investment of your content marketing and get useful insights, Parse.ly is worth a look. Parse.ly is a content analytics service geared for marketers who want to understand what's working and what's not with their content without having to become a data scientist. It offers real-time analytics, conversion tracking, audience profiling and historical analysis to help you figure out which content marketing programs are most profitable. It also can extract metadata, track attribution and segment by geography, so you can better measure content ROI and optimize your operations.
Another option is Pepper Content, an AI-based content marketing service that can help businesses automate their operations. Pepper Content offers tools to generate high-quality, SEO-optimized content in large quantities, but it also has a Content Audit tool to measure performance and measure ROI. It connects businesses with a large pool of freelance creators, a setup designed to make operations more efficient, accelerate growth and deliver measurable ROI with its suite of content marketing tools.
For those who want an all-in-one tool, Peppertype.ai is a powerful Gen AI-based service with tools to generate content ideas, edit content, perform a content audit and track performance. Peppertype.ai also has a Talent Marketplace for finding freelance creators and a range of services like blog posts, videos and thought leadership content. The service is designed to help businesses in a variety of industries get more out of their content marketing operations.
Last, Knotch has a Content Intelligence Platform that uses generative AI to offer a single view of content performance. Its AI-powered insights and actions can be used to optimize content for engagement and conversion. Features include audience perception analysis, customer journey insights and advanced content performance analysis. It's geared for B2B and B2C marketing teams that want to get the most out of their content marketing operations.