If you're looking for a service to monitor brand conversations and respond to customer feedback, Brandwatch is a top option. This all-purpose social suite includes tools like Consumer Intelligence, Social Media Management and Brand Monitoring that let you understand what's going on and respond to your customers in real time. It includes content creation, consumer engagement and threat response abilities, all boosted by AI technology that's among the most sophisticated in the industry.
Another option is Brand24, which monitors your presence on multiple sites and offers immediate access to mentions and activity. It can perform sentiment analysis, generate reports and set up alerts you can customize to keep up with brand mentions from more than 25 million sources. The service is available in several pricing levels, and you can try it for 14 days for free.
Awario is another contender, offering real-time insights into brand mentions on social media, news, blogs and other sources. It offers sentiment analysis and location-based monitoring and supports several channels, including Instagram, Twitter and Facebook. It's good for social customer service and influencer marketing, letting you reach your audience and respond to customer complaints.
If you prefer a more data-driven approach, check out Meltwater, which offers AI-powered media and social intelligence. The suite includes social listening and analytics, influencer marketing and consumer intelligence, which can help you make more informed decisions and improve your brand reputation. The various pricing levels are designed for different business sizes, so it's a good option for PR, marketing and communications.