First is AppsFlyer, an app marketing and growth platform that offers tools like deep linking, audience segmentation, and fraud protection along with a broad suite of tools for measuring app performance across different marketing channels. With more than 90 global partners like Facebook, Google and Twitter, it lets companies optimize user acquisition, engagement and lifetime value, and is a flexible option for driving revenue.
Another option is Airbridge, which is designed to measure, optimize and scale app growth. It offers deep linking, audience management and fraud protection along with more advanced web and app attribution and ROAS measurement. Its pricing is based on attributed installs, so it's designed to be scalable and predictable, and the company serves a range of industries.
If you're interested in an AI and machine learning approach, check out Button. The company uses deep linking and AI-boosted optimization to improve user experiences and fix broken tracking, and ultimately to increase revenue. It also offers features like dynamic deep linking and no-code integration, which makes it a good fit for publishers, retailers and creators looking to improve their mobile marketing.