Question: I need a way to analyze and understand consumer behavior on Chinese social media platforms, can you suggest a solution?

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WalktheChat

If you need a more complete tool to analyze and understand consumer behavior on Chinese social media, WalktheChat is a good option. It's an A.I.-based marketing suite that spans social listening, content creation, influencer analysis and media monitoring. WalktheChat can monitor more than 120,000 comments per brand and 80,000 influencer profiles on Douyin, WeChat and Xiaohongshu. It's been used by companies like Louis Vuitton and Le Creuset to increase brand awareness and engagement.

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Digimind

Another option is Digimind, a social listening and market intelligence tool that scrapes content from more than 25 social media sites and 800 million other online sources. It uses AI for automated curation, sentiment analysis and visual listening, and the results can be used to guide business decisions and operations. Digimind's broad data coverage and smart reporting abilities make it a good option for companies that want to improve their market intelligence and social listening abilities.

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Brandwatch

If you prefer a more real-time and interactive approach, Brandwatch has a full social suite for consumer intelligence, social media management and influencer marketing. It includes tools like Deep Research, Brand Monitoring and Content Creation that use AI-based insights to forecast demand, track consumer sentiment and create social content in collaboration with others. Brandwatch can help companies respond to trends and defend their brand reputation in real time.

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YouScan

Last, YouScan offers AI-based social listening that can analyze text, images and audience data from social media. It also offers Insights Copilot, a conversational AI assistant based on ChatGPT, to help you find insights faster. YouScan can be used for brand health monitoring, crisis management, competitor analysis and influencer discovery, so it's a good option for companies trying to understand consumer behavior on Chinese social media.

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