WalktheChat

WalktheChat offers a suite of A.I.-based marketing tools tailored for brands that want to succeed in China. The company uses AI technology to amplify social listening, content creation, influencer profiling and media analysis to help companies maximize their marketing efforts in the Chinese market.

Among its features:

• Creative Images and Videos: Combines AI tools with market knowledge to create high-quality creative assets.
• Semantic Analysis of Influencer Profiles: Matches brand with the right influencers by analyzing profiles and incorporating user input.
• AI-Powered Social Media Consulting: Uses AI to offer brands deeper insights and actionable advice through tools like "Doris," WalktheChat's in-house media intelligence platform.
• Image and Video Analysis: Offers more sophisticated categorization and data mapping for better understanding of consumer behavior.
• Large Language Model (LLM) Insights: Offers actionable advice based on image recognition, text analysis and generative AI.

WalktheChat's tools can be applied to a range of industries, including fashion, jewelry, luxury goods and others. Among the companies that have used WalktheChat's tools are Louis Vuitton, Marimekko, PDPAOLA and Le Creuset, which have used the company's tools to increase brand awareness, sales and social engagement.

Some statistics illustrate WalktheChat's scale:

• 120,000 comments analyzed per brand
• 80,000 influencer profiles analyzed
• 200+ clients worldwide
• 8 social platforms covered

The company doesn't reveal pricing details, but the service seems to be for businesses of all sizes that want to improve their marketing in China. That's particularly useful for brands that want to reach the hundreds of millions of consumers on Chinese social media sites like Douyin (TikTok), WeChat and Xiaohongshu (Little Red Book).

Published on August 12, 2024