Question: What tools are available to help me find and partner with the right influencers in China?

If you're looking for a service to help you find and work with the right influencers in China, WalktheChat is a good option. The AI-powered marketing service offers influencer profiling, semantic analysis and social media consulting. WalktheChat covers multiple social media sites, including Douyin and Xiaohongshu, and has been used by companies including Louis Vuitton and Le Creuset to try to amplify their marketing.

Another option is IMAI, which offers a database of influencers with more than 300 million profiles. You can filter by demographics, engagement and other factors to narrow down the list of possible partners. IMAI also offers campaign tracking, influencer management and analytics, so you can measure how well your influencer marketing is working and optimize it.

Favikon and InsightIQ are also worth a look. Favikon offers a database of more than 10 million creators and influencers, with AI-powered discovery and detailed influencer profiles. InsightIQ offers a database of 450 million creators, with features like influencer discovery, campaign tracking and AI-powered analytics to help you get the best return on investment and optimize your campaigns.

If you're looking for something more specialized, HypeAuditor is a good choice, in particular if you're looking to run influencer campaigns on multiple channels like Instagram, YouTube, TikTok and Twitter. It offers a large database and 35+ metrics for evaluating influencers, which can help you manage and track your influencer marketing programs more effectively.