Question: How can I access a broad and targeted pool of participants for consumer research?

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Branded

If you want to tap into a large, targeted pool of participants for consumer research, Branded is a good option. This audience research and insights platform uses AI to provide high-quality data and participant responses. It includes AI-powered participant vetting, intelligent audience sampling from more than 100 consumer segments, and strategic recruiting for diverse audience segments. It can be used for product development, concept testing and market research, and is geared for tech, academic, consumer goods and other industries.

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Pollfish

Another option is Pollfish, an online survey tool that can provide consumer insights with a mobile-first focus. With a network of more than 250 million people in 160 countries, you can create AI-powered surveys and target specific groups. It can handle quick turnaround research projects with high-quality data and has features like advanced question types, A/B testing and dedicated account management. That makes it good for companies of any size looking for fast, trustworthy consumer data.

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CloudResearch

If you need a broader range of tools, check out CloudResearch. This platform is designed for social science, market research and respondent recruitment, with tools like Connect for data quality, Engage for richer insights, Prime Panels for access to a large pool of high-quality respondents, and Sentry for screening out fraudulent responses. It's designed to help researchers get past common difficulties with research projects, ensuring data quality and recruiting participants efficiently.

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Maze

Last, Maze is a user research platform with AI-powered tools for different research methods, including prototype testing, website testing, card sorting, surveys and interview studies. It has a global participant panel for fast recruitment and targeted sampling, along with automated analytics and strong security to protect customer data. It's good for teams that want to run high-quality product research at scale throughout the product development process.

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