If you're seeking an Airbridge alternative for measurement, optimization and scaling app growth, AppsFlyer is worth a look. The company's platform provides a unified view of app performance across multiple marketing channels and devices for accurate measurement and includes tools for ROI measurement, creative optimization, customer experience, deep linking, audience segmentation and fraud protection. AppsFlyer is geared for industries like gaming, shopping and finance, and has more than 90 global partners for a flexible setup that lets you turn data into growth strategies.
Another contender is Appfigures, which is geared for optimizing mobile apps with sophisticated analytics and intelligence. It includes app analytics, App Store Optimization (ASO) tools and app intelligence so you can track performance metrics across multiple apps. Appfigures is geared for developers and marketers seeking a competitive edge and data-driven insights to drive growth and revenue.
For a more complete approach to user acquisition and ROAS optimization, check out AppGrowth. The company marries machine learning with a large supply of app ad inventory to optimize performance and acquire high-quality users. It offers flexible pricing models and insights through in-depth reporting, making it a powerful option for app growth and monetization.
Last is AppLovin, an end-to-end suite of solutions for app monetization and user acquisition. It includes an AI-powered advertising engine and access to leading programmatic exchanges, with unified analytics for optimization. AppLovin is good for a variety of industries, including gaming and finance, and offers a cost-per-install approach to maximize ROI.