Question: Can you recommend a tool that helps me track and measure the ROI of my social media campaigns across all channels, including private ones?

If you're looking for a tool to track and measure the ROI of your social media campaigns across all channels, including private ones, GetSocial is a great choice. It offers detailed dark social media analytics so you can track content sharing across devices and private channels. With a virality score, post-level performance statistics and a report builder, GetSocial helps you optimize ROI by tracking social traffic from private channels. It also offers automation tools to publish content at the best times and has a range of pricing options depending on your needs.

Another tool worth considering is Oktopost, an all-in-one B2B social media management platform. It lets companies create, measure and engage with content on multiple social media sites while linking social media campaigns to revenue growth. Oktopost includes a social media calendar, approval workflow, Social BI for measurement, AI-powered social listening and integration with CRM and marketing automation tools. It's a good option for marketing and sales teams that want to manage and measure their social media activities.

If you're looking for a more integrated marketing measurement approach, you might want to check out Lifesight. The company offers data-driven insights and AI-powered insights to help marketers make decisions and optimize ROI. Lifesight features include a Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. It integrates with a range of marketing channels and offers advanced simulation tools for planning and forecasting, so it's a good fit for e-commerce and B2B SaaS.

Last, Adtriba offers a data-driven marketing analytics platform with multi-touch attribution and unified marketing measurement tools. It automatically collects data from a range of sources, including online and offline channels, and uses advanced statistical models and machine learning algorithms to offer insights and optimize marketing. Adtriba is geared for companies that want to understand the true impact of their marketing activities and make data-driven budget decisions.