If you're looking for a tool that spans multiple social media channels and CRM systems to help you manage your online presence, Sprout Social is a good option. This social media management platform offers an all-in-one solution for businesses to manage social media, provide actionable insights and ensure alignment with business goals. It connects to global networks like Salesforce and multiple social media platforms, with customizable reports and a suite of tools for social engagement, analytics and publishing.
Another top contender is Hootsuite, which offers a single tool for scheduling, content creation, analytics and social listening. You can schedule posts across multiple networks, use AI to generate captions and hashtags, and manage customer service requests through a unified inbox. With more than 100 integrations, Hootsuite is designed to help streamline social media work and increase the return on investment for social media managers, marketing teams and businesses.
Oktopost is another option worth considering, especially if you're managing B2B social media. It includes a social media calendar and approval workflow for publishing, Social BI and custom dashboards for measurement, and AI-powered social listening for monitoring. Oktopost integrates with CRM, marketing automation and business intelligence tools for a single customer view, making it a good fit for marketing and sales teams that want to manage social media, measure ROI and expand their brand across multiple touchpoints.
For a more robust customer engagement platform, Emplifi offers AI-powered solutions for social media marketing, eCommerce and customer care. It includes tools for social scheduling, analytics, listening and UGC, personalized shopping experiences and customer service. Emplifi connects to popular social media platforms and supports influencer marketing, live video shopping and case management, making it a good fit for businesses looking to modernize their customer engagement, social media management and commerce operations.