Question: Can you recommend a platform that helps me develop marketing strategies based on social media insights?

If you're looking for a powerful platform to build marketing strategies based on social media insights, Talkwalker is a top contender. This consumer intelligence platform offers a range of social listening, media monitoring and social benchmarking tools. With coverage of 30 social networks and 150 million websites, Talkwalker can provide deep insights to inform product development, build relationships with influential media partners and compare performance to competitors. Features include sentiment analysis, influencer identification and customizable dashboards, all backed by AI technology.

Another top contender is Meltwater, which offers a broad range of tools for media, social and consumer intelligence. The platform includes media intelligence monitoring, social listening, analytics, social media management and influencer marketing. With coverage of 270,000 sources around the world, Meltwater can help businesses make informed decisions and improve engagement and ROI. It's geared for a range of industries, including PR, marketing and communications, and offers pricing tiers for different business needs.

For companies looking for real-time customer engagement and AI-powered insights, Brandwatch is a good option. This full social suite offers tools for social media management, consumer intelligence and influencer marketing. With tools like Deep Research, Brand Monitoring and Content Creation, Brandwatch can help companies respond to trends and defend their brand from emerging threats. By tapping into the world's largest collection of consumer opinions, Brandwatch can help companies uncover new trends and make informed business decisions.

YouScan also offers a powerful AI-powered social listening platform that analyzes texts, images and audience data from social media to offer customer opinions and brand reputation management. With tools like Visual Insights, Audience Insights and Insights Copilot, YouScan can support a variety of use cases, including brand health tracking, crisis management and influencer discovery. It offers a free trial and customizable dashboards, making it a flexible option for social media marketing strategies.