Question: I'm looking for a solution that provides analytics and insights to measure the success of my social media strategy, do you know of any?

If you're looking for a more complete measurement system for your social media efforts, Meltwater has a powerful AI-infused suite of tools for social listening, analytics, social media management and influencer marketing. It taps into media intelligence from 270,000 sources around the world, and offers a range of pricing levels depending on your business size.

Another top contender is Brandwatch, which offers a full social suite for real-time customer engagement. It includes Deep Research for analyzing consumer opinion, Brand Monitoring to assess consumer sentiment, and Content Creation to create a data-driven social content calendar. The tools help companies make informed decisions and defend their brand against emerging issues.

For audience profiling and brand reputation management, YouScan is an AI-based social listening platform that analyzes text, images and audience data. It offers features like Visual Insights to analyze user-generated content, Audience Insights to profile demographics, and Insights Copilot to speed up insights discovery. The platform can be used for a variety of use cases, including competitor analysis and market research.

Last, Cision is a broad public relations platform that combines media monitoring, social listening, media analytics and media insights to help you track media coverage and make data-driven decisions. It offers AI-powered insights, real-time monitoring and a wealth of media intelligence covering 190+ countries and 96 languages, making it a good choice for PR and corporate communications professionals.