Question: Is there a platform that integrates qualitative and quantitative study tools, and supports various research methods such as concept testing and brand health studies?

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Toluna Start

If you're looking for a platform that offers both qualitative and quantitative research tools and supports a variety of research methodologies such as concept testing and brand health studies, Toluna Start is a good option. This comprehensive research platform combines technology, research science and global panel capabilities to help speed up research projects. It offers real-time insights, expert support and a global panel of more than 79 million voices. The platform can be used for a variety of qualitative and quantitative studies, ensuring high quality results with vetted respondents and rigorous quality control processes.

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Conjointly

Another good option is Conjointly, an integrated survey research platform with advanced tools for product and pricing research. It includes a range of methods such as conjoint analysis, monadic testing, concept testing and brand testing. Conjointly serves a range of industries and offers easy access to self-serve tools and on-demand custom projects, which is good for companies that want to streamline respondent sourcing and survey translation.

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Probz

Probz is an end-to-end insights platform that offers a combination of quantitative, qualitative and video research. It combines AI with a panel of more than 10 million people around the world to offer rich insights into target audiences. The platform supports a range of use cases including behavior research, product development and marketing, so companies can make informed decisions without a lot of hassle.

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Qualtrics

Also worth considering is Qualtrics, an experience management platform with AI-powered insights for customer, employee and market research. It offers suites for customer, employee and strategy & research, so companies can turn data into personalized experiences and make better decisions. With features like real-time insights and enterprise-grade compliance, Qualtrics is a good option for companies that want to reduce the complexity of data analysis and drive growth.

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