Question: Do you know of a platform that offers comprehensive reputation analysis and benchmarking tools for marketing and PR professionals?

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Reputation

If you're looking for a more sophisticated reputation analysis and benchmarking tool geared specifically for marketing and PR teams, Reputation is a great option. The platform aggregates data from hundreds of sources to offer a comprehensive view of a brand. It offers features like consolidation of feedback from multiple channels, AI-powered insights, competitive benchmarking, and a customizable Rep Score KPI to track consumer sentiment in real-time. It also includes tools for review management, social media management, customer surveys, and location page creation to improve local SEO performance.

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Talkwalker

Another powerful option is Talkwalker, a consumer intelligence platform that offers social listening, media monitoring and social benchmarking. It offers broad coverage across 30 social networks and 150 million websites, with tools like AI-powered sentiment analysis and influencer identification. It's good for developing marketing strategies, product development and media partner outreach.

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Meltwater

If you're looking for a broader suite of tools, check out Meltwater. Meltwater's AI-powered solution includes media intelligence monitoring, social listening and consumer intelligence, so it's good for companies that want to improve editorial mentions, market research productivity and engagement. The company offers a variety of pricing tiers to accommodate different business needs.

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pressrelations

Last, pressrelations offers a media monitoring and intelligence platform that combines AI technology with human analyst expertise. It offers tools for reputation analysis, benchmark analysis and influencer scorecards, and covers a broad range of media sources including print, online, social media, radio and TV. It's good for communications teams and smaller to mid-size businesses that want real-time insights and data-driven decision making.

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