If you need a full-fledged platform to capture and analyze user behavior data from your website and apps in real-time, PostHog is a great option. It's got a wide range of product analytics tools, including funnels, graphs and trends, user paths, stickiness, lifecycle and SQL queries. It's also got session replays, A/B testing and built-in surveys, and supports a variety of SDKs and data warehouses. That flexibility is good for startups and growth-stage companies.
Another powerful option is Fullstory. This behavioral data platform captures hundreds of events and signals to give you real-time insights into how users are acting, so you can build predictive models and find opportunities for personalization. It's got features like predictive modeling, real-time replays, data direct integration and a range of pricing options for different business needs, so it's a good option for improving user engagement and loyalty.
You could also look at Heap, which gives you a single view of customers' digital behavior to optimize conversion, retention and customer satisfaction. It's got full data capture, sophisticated data science, session replay and more than 100 integrations with other tools, all designed to be easy to use and support product-led growth. That's good for companies that want to optimize digital experience without having to rely on engineers.
If you want an AI-infused approach, LogRocket combines session replay, product analytics and error tracking so you can find and fix technical and user experience problems. Its AI, Galileo, actively surfaces high-impact issues so you can focus on the most important problems. The company's platform integrates with a lot of other tools, and has a range of pricing options, so it's good for developers, product managers and designers.