Question: I'm struggling to get a good return on my Google ad spend, can you suggest a tool to help me optimize my campaigns?

If you want to squeeze more out of your Google ad budget, BrightBid is a powerful option. The AI-powered system automates PPC and Shopping ads campaigns for better conversions and lower ad spend. Among its features are AI-powered bidding, ad creation and control, data-driven control and multi-language support. BrightBid has reported notable improvements in campaign performance, making it a good option for companies that want to simplify their ad management and boost their return on investment.

Another good option is Optimyzee, which helps you organize and optimize your Google Ads campaigns. With tools like Keyword Planner, RSA Builder and Real-Time Ads Validation, Optimyzee can boost CTR by as much as 200%, lower CPC by as much as 35% and increase CVR by as much as a factor of four. The tool is geared for marketers, marketing agencies and business owners, with pricing options that should suit businesses of different sizes and budgets.

Adsby also is worth a look, with AI-powered strategies to improve Google search ads. It offers weekly optimization, AI-generated keyword suggestions and multilingual ad creation. Its interface is designed to be easy for beginners and experts, with tools like an AI ad text generator and keyword generator to help you optimize your campaigns.

If you want a more all-purpose approach, ADXL is a full-service, multichannel ad management system. It can create, distribute and manage ads on Google, Facebook, LinkedIn, TikTok, Instagram and Twitter. Using AI to optimize campaigns, ADXL automates ad management and offers hybrid ad delivery options, letting businesses cut their workload and boost their return on investment.